Uniquely Californian

Hand-lettered Graphic 

I've loved being at the center of Telegraph's marketing efforts for the past several years. It's been a thrill to help evolve their visual identity with special design projects. The first of a "Uniquely Californian" t-shirt series has been released and is now available in the Telegraph tasting room. The design evokes a late 18th century typographic aesthetic, but has a clean modern feel to it. It's ornate yet legible. 

A vintage, historical feel with a modern touch. This is the first of a graphic T-shirt series I'll be doing with Telegraph Brewing

Brian Thompson, owner of Telegraph, holding the new shirt.

Some process shots from the design process. The first step is to create a wide range of pencil sketches to feel out the best solution. After choosing the direction, the pencil sketches are refined, inked and then vectorized in Adobe Illustrator.